On Saturday, October 4, I had the pleasure of attending the Fall Community Conference of the ICF-GTA, which is the International Coach Federation's Toronto Chapter.
The focus of the conference was Business Building for Coaches, and several of the speakers reinforced that good writing is an essential marketing skill.
Nicki Weiss and Susan Jacobson talked about Building Strategic Partnerships and Alliances, and Nicki identified her newsletter as the key to her success, helping her to:
From all of the questions Nicki got, it was clear that the coaches in the room knew about the importance of newsletters and article marketing but were missing some crucial pieces to actually put them to use.
Another speaker, Liz Walker of Marketing Masters, presented the elegantly simple Duct Tape Marketing system. She talked about how important it is for prospective clients to know, like and trust you.
Good writing is essential for every stage of the Duct Tape system, so much so that Liz said very clearly, "You have to either be a good writer or hire a good writer."
I also participated in the conference as a door prize sponsor. To help conference delegates with their writing efforts, I donated two copies of the Style Guide as well as a Talk-Write Article package.
As it turned out, I was in good company as a sponsor. My client and colleague Sandra De Freitas, the Tech Coach for Coaches, also donated copies of her book, Does This Blogsite Make My Wallet Look Fat?
If you missed today's call, our host Katherine Reschke has provided a recording:
